56172

Three Things You Must Do Before You Submit To Article Directories

Published Sunday, June 15, 2008 by fdwvsmr47114 | E-mail this post

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Article marketing is one of my favourite methods of traffic generation. It is free and it generates leads that convert up to 10 times better than leads from other sources.

A few years ago search engine optimization was extremely simple. All you needed to do was get a few reciprocal links and repeat the keywords that you were targeting and you would get good search engine rankings.

These days the search engines have become a lot more advanced. Google uses Trust Rank which basically means that you need to at least have some sites that it trusts to link to you to achieve good rankings. For example this could be a human edited directory like Yahoo or a major article directory like EzineArticles. The other very important factor is that keyword density is becoming insignificant with latent semantic indexing. For example Google will look at the theme of a website and base the rankings of a particular keyword on all the content on your website.

The point that I am trying to make is that before all you needed to do was stuff your keywords in your web page and you would achieve good rankings. These days you need to have content based on a similar theme to achieve those same rankings for a keyword.

Here is a very advanced strategy that will work very well with latent semantic indexing. You need to use a silo structure on your website. So for example if you have a body building website and your home page has a link to abdomen training. You can improve your rankings by including a link to your category and from this category you would have links to all the subcategories. In this example this could be lower abdomen training.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.