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(i) Link popularity is hard to understand
The basic concept of link popularity is simple. If someone links to your site, you get a point. If you link to another site they get a point. As mentioned earlier, not all sites are equal and therefore not all links are equal. A link from a high traffic directory such as DMOZ is definitely worth more that a link from a lowly ranked page such as Jack's Homemade Videos.

PageRank is how Google measures the importance of a particular page. On a scale of PR0 to PR10, a site that is ranked PR7 will get much more 'influence' than a site that is ranked PR2. This is important as it affects ranking of the sites with inbound links to and outbound links from a site with a high PR.

Google, Altavista, Excite and Hotbot all use variations on link popularity when ordering their results.

(ii) The more inbound links to your site the better
This sounds convincing. When you have more links to your site, people will have a greater chance of stumbling upon your site? However, bear in mind that if you spend a lot of effort creating links from sites that are not deemed 'important' by Google, chances are that there is little chance of people finding your site too. Effective linking is not about getting as many links as possible: it is about putting your resources into getting quality links that will drive traffic to your site.

(iii) Cheating Search Engines is easy
Since the time Search Engines exist, people have been trying to fool the Search Engine using black-hat Search Engine Optimization (SEO) techniques, and Google has constantly been modifying its search algorithm to better guard itself against these malicious sites

History has seen the rise and fall of keyword spamming, free-for-alls, link farms, hidden links and others. The effort involved is huge and the success if any is transient.

However, the aim of search engine has never changed - great content, well-organized, well-published and well-linked. If you give what the Search Engines want, they will give you what you want too.

(iv) Little commitment is required
Effective linking is a continuous process and you need to constantly add links. Once you have done the fundamentals, naturally people will request to link to yous site, however this is not sufficient. You should continue to provide content and resources for the sites that already link to you and you should spend some time every week looking for new links.

As your knowledge and experience grow you will be able to further develop and expand your linking strategy.

(v) Automated software is as good as human effort
Software at most can facilitate article sumbission to article directories, however it is unable to replace human interaction that is the bedrock of effective linking. With advanced trash filter in email inboxes, anything without your name in the body will go straight into the trash bin.

Therefore by selecting a few good sites, emailing them individually with details of exactly what you can offer and where you think a link might fit in with their existing content, you will not only get a greater response rate, but the links you get are sure to be far more valuable.

Despite so, there are a couple of software that can automate the link-request process. These are primarily Arelis and Zeus, both of which have similar functionality. They find relevant sites using your chosen keywords and save them in a database from which you may automatically send out link requests. They also automatically create a reciprocal links page if you wish.

Extracted from: http://www.passiveadsenseincome.com

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