56172

If you're a superstar accountant, you probably spend a good deal of your time learning the new tax laws, keeping abreast of changes that affect your clients, reading and gaining knowledge and expertise that many of your clients do not have.

If you've taken marketing 202, you probably also send out a newsletter--maybe 4 times a year, or once a month if you're really good. Did you know that you can take the same newsletter content that you've written and instead of just using it once to stay in front of, educate and help your existing clients and newsletter subscribers, you can also use it perform one of the most powerful internet marketing strategies available: building links to your websites.

In fact, you may have already thought of doing this: post your newsletter content on your website. If you have not thought to keep old content on your website as an archive and a resource you should do that too. Do not TAKE old content down even if it is outdated and no longer valid. Mark it as not invalid and link to the more current information, but do not pull it down. But, I digress... let's get back to how to build links with your content.

The trick to getting people to link to you with your content is to specifically approach clients you have that have clients of their own and write or share content that will help their clients and encourage them to post a link to your article from their website. Here's an example.

Let's say you have a real estate agent as a client and they have lots of real estate investor clients that they work with. You want more real estate investor clients for your accounting business. You approach the real estate agent and say, there are new tax laws that affect your real estate investor clients. I have a new article that summarizes that and I'd like to know if it would help you to be able to share that info with your investors. Would it help? As a licensed real estate agent that works with investors myself, I can tell you that it undoubtedly WOULD help. It would allow me to make another, value building contact with my investors without harassing them to buy something from me and show that I am giving them more than just my core service of selling real estate to them.

For you the accountant, you get access to new clients (the real estate investors). You can strengthen the relationship with the real estate agent client you already have. You also get a link from the agents website to your article which has huge value in increasing the popularity of your website and a strong likelihood of having the real estate investor share your article with other investors they know.

This is an extremely powerful tool for developing links from various websites to your website and establishing yourself as a knowledgeable expert in your market.

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com