56172

A well-constructed SEO campaign will drive customers to your website, but effective SEO is only the beginning. By following the Reach BCS 'Booster Strategy' you can make sure your site gets the highest visibility and give you an opportunity to communicate directly with potential buyers.

a. Blogs. If a blog has regular updates about interesting stuff, it'll draw in loads of visitors. And if it's hosted on the your site, they're naturally going to click around and explore the products and services. So a frequently-updated, well-written, factual blog about your wares could really serve the site well. It would have to be frequently updated, though, or Google will lose interest. And the topics have to be fresh and interesting so that they're not competing with all the other blogs out there.

b. Link Building. One of the best ways to get a Google position boost is to get relevant quality inbound links from well-respected sites. So for Fitness company this could quite easily be achieved by getting gyms, personal trainers, etc to link to the fitness site from their sites, which I'm sure they'd be happy do if they're a happy customer. We do link building with the directory submissions, but a link from a non-directory, relevant site is worth alot more than a directory one. Especially if you're not linking back. Google sees reciprocal links as obvious attempts to boost site positions, whereas one-way links are usually because one company genuinely likes the other.

c. Reviews. Allowing customers to review products is really beneficial for SEO, because it provides a lot of indexable content which is likely to be jam-packed with keywords.

d. Forum Signatures. If you know your stuff; join relevant message boards and provide useful, accurate advice for questions asked on there. And in your forum signature (which is appended to the bottom of every post), include a link back to the site. It's a good way to build up lots of links while remaining completely honest and un-spammy.

e. 'Viral' Material. The best way to get more visitors is to encourage people to share the link naturally. So anything that you conjure up that people would find interesting is worthwhile. Even if it's just tutorials on using your products but presented by someone well known or physically perfect, people will share the link around to their friends and it'll draw in visitors. In the case of a Fitness company A gorgeous women using the equipment to demonstrate correct usage will find an instant audience on sites like You tube.

f. Encourage People to Stay. Install a message board on the site, so that visitors can chat. It'll build up high levels of textual content and give people a reason to re-visit. You could even develop an automatic discussion thread for each news item, so there'll always be something relevant to talk about.

Aftab Ali

Founder of Reach BCS - Brand Communication Solutions

hello@reachbcs.com

http://www.ReachBCS.com

web design | Graphic Design | online marketing