This is a question that is floating around many article marketing and internet marketing forums and it is very hard to find a clear answer. Should you be writing articles for quality or concentrating on quantity? Read on to find out if article marketing is better with quality articles or the quantity of articles.
Let us look at the quality of articles first. Writing for quality will allow you to create unique content that readers will want to finish reading and will be helped by your article. When you write for quality content you are looking to help your reader, but you have to be careful to leave them wanting more or you will lose out on what you are really after, which is traffic to your website.
So, now that we have mentioned a little about traffic let us move on to writing a quantity of articles. When you write articles for quantity you are looking to drive traffic to your website. You are trying to drive as much traffic as possible to your websites and you are not as concerned with how good the articles are. This is a type of writing that allows you to pump out articles like a machine. They are usually very much structured around keywords and you are more concerned about your ranking on search engines than how good your writing is.
Which one is better, Quality or Quantity? The best answer to this question is that you should combine the two methods. Never write specifically for quantity because your readers will not want to read your articles, therefore, they probably will not finish them and click to your website. You do not want to get too caught up with the quality though because you don't want to spend hours upon hours on each article.
Make sure you write for your readers and give them something that they want. Answer a burning question, give them a handful of good tips, or define something that needs to be defined. If you don't give your readers anything they won't read the entire article and won't click through to your site. You also have to make sure you leave them wanting more so that they will click through to your website.
Writing for quality is a good way to create good articles, but you need to also write for quantity because it is a numbers game and the more quality articles you have out there the better chances you will have to create a ton of traffic. So combine quality and quantity writing in your article marketing and you will see better success than just writing a few articles that are very good or putting out a ton of junk articles.
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Article Marketing is a great way to get the word out about yourself and your business. Even people that have never written before are finding success writing short informative articles and marketing them through Article Directories. The great thing is you don't have to be a professional writer to benefit from this Internet based form of marketing. It's simply a matter of writing about something you know or are interested in, and writing your article as if you were talking to a friend sitting next to you. While I believe just about anyone is capable of writing an article that is worthy of being published, there are a few things to avoid when writing your article to keep it from winding up on the publishing scrap pile.
Of all the mistakes that writers make, gross spelling errors is one of the most blatant. When I speak of spelling errors, I'm not talking about the occasional misspelling of a word, or using the word in the wrong context like using 'there' instead of 'their' but we are talking about articles that are written as if the writer has never opened a dictionary before. The thing is, there really is no reason to submit an article full of misspelled words. All one needs to do, is use a 'spell checker' to proofread their article. Some article directories like 'Ezine Articles' even provide a free spell checker that will let you check your spelling before submitting the article. No matter how good you think your spelling is, my advice is to use a spell checker before submitting your article. I always use one before I submit an article, and I'm amazed at the spelling errors I find in my writings.
Another mistake that writers make is writing an article that is either too long or too short. You want to try and get in the habit of saying what you have to say as concisely as possible. I usually try to compose my articles with a structure of 5-7 paragraphs and word count of between 400-700 words. Any less than 400 words, and most newsletter publishers and owners of websites won't bother to use it for publication. It's the same with articles that run on forever. Remember, you are not writing a book, you just want to compose a short, entertaining or informative article that others will read and hopefully post on their website. Your goal is to have your article distributed around the Internet as much as possible. Keeping your articles short but concise will help you to accomplish this goal.
One of the most egregious errors that I see some authors make is the misuse of the 'Resource Box'. It's a shame to see a well written article about some topic only to see the Resource Box not being used properly. For instance, if you're writing an article about Tropical Fish, you wouldn't want to include a link in your Resource Box that takes the visitor to a site that tells them how they can save money on their taxes with a piece of software. You want to link the information in the Resource Box to the article as much as possible. If you are writing a somewhat general article about making money, you're probably safe in linking to most other sites about making money in one form or another. On the other hand, if your article is written about a particular niche, then use the Resource Box to send your visitors to a website that relates to what your article is about.
Another vital ingredient to Article Marketing success is submitting your articles to the right Article Directories. There are literally thousands of directories to submit your articles to on the Internet. While some people will suggest that you submit your articles to as many directories as possible, I try and submit my articles to the highest ranked directories on the Internet. The reasons for this are not only because you receive more visitors from these directory sites, but your articles will oftentimes receive a higher page ranking by the search engines which leads to long term traffic for you. One technique I use to check on the effectiveness of an article directory is after submitting an article, going back a week or two later to check on the article stats. If I find that the article is waiting to be reviewed or hasn't been downloaded much, then I'll most likely avoid submitting any more articles to that directory in the future.
Article Marketing can be a great way to bring traffic to your website. If done properly, your article can bring you traffic for years to come. While your article writing probably won't lead to a new career as a novelist, it can lead to greater exposure for you and increased profit.
William J. Thomas is actively engaged in Internet Business pursuits. He also contributes articles on life, business and other topics. His current website is..Create Income from Home With Your Own Cash Generating... Internet Business
Visit Bill's Blog for tips and discussion about Earning Income on the Internet
I like to read articles. I guess I am not the only one I say with a smile, since I guess that is the point of article directories. Sometimes I am very impressed by the depth and quality of an article. When I read one of these, I usually feel inspired to step up my game a little when writing my articles.
The problem with this is that as soon as I try to go a little deeper with one of my articles, they start to get longer and longer. This is bad for two reasons. Longer articles don't get read any more, if anything, they get read less. Second, I am getting less return on my investment of time.
Let me explain, if it takes me 30 to 45 min to write an article, that time is my investment for the number of visitors that I hope to inspire to come to my site. If I spend 1 hour or even more, and I get the same results, then that is not as good of an investment of my time.
You might say, well I like writing more in-depth articles and I don't care if I have to put a little more time into each one. The truth is you should like writing better and more in-depth content. This is how you will share your expertise with the world. The place for that content is on your website.
It is important to remember the role of each step of the process. And the role of the article is an appetizer. Not some cheap filler food, or a nibble, but a good healthy quality appetizer. But afterwards, you want the reader to be so impressed, that they want to go to your site and get the full meal.
So, how do you get the greatest return on your investment when an article does get a little long? Article sets. Turn your article into two or more articles. You can even turn them into parts if you need to add on a little more information. But, if you build multiple articles, you will get more visitors for the effort, and you will be giving your readers the size bites they have shown us they like to read.
What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html
Web site traffic building is one of the most important things you can do to your web site. You see, without traffic, your web site really is not effective someone has to get to your web site before you can make any money or educate someone whatever is the goal of your web site.
So how do I web site traffic build?
I use three techniques primarily.
1) Article marketing for search engine placements. I write articles and submit them to a list of about 100 article directories that generally have a high page rank. This allows my web pages to gain a high page rank, and therefore my pages come up high in natural search engine rankings. When this happens, I get web site traffic built for me, no additional trouble at all.
2) Article writing for direct traffic. Now with this technique, I write articles like this one and submit them to only one web site http://www.ezinearticles.com. The reason I only submit these articles here is that I get 10 times more traffic, at minimum, from this site than from any other web sites out there. So in the time it takes me to submit to 10 more article sites, I can easily write another article and I make more money that way.
3) My own list! I think that this is one area where people forget that they can get traffic their very own list. I regularly send people to my web pages. Imagine if you had a Adsense optimized blog set up and each of your list subscribers visited that page every day how much more money would you make online?
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 700 articles in print and 9 published ebooks.
If you have been using article marketing in promoting your products or website but can seem to generate the kind of interest and traffic that you were hoping for, let me help you increase the benefits you get - from increased page views, improved sales potential, and higher page ranking - by tenfold. Just follow these 5 reliable methods and you'll surely advance in this technique:
1. Anchor text vs. absolute URL. What are you using in your resource box? Based on studies and researches, the use of anchor text is more effective that using absolute URL. Aside from the fact that they look good on human eyes because they are based on keywords, they are also favored by search engines.
2. Make your articles scannable. Online users do have little time to spare when they search for information online. They appreciate articles that are scannable so they can easily skim through the information without spending so much time reading the whole article. Break your articles into short paragraphs and use bullet list to make your articles not only scannable but also easy on the eyes.
3. Maximize your resource box. Most article submission sites will allow you to use up to three hyperlinks on your author box. Take advantage of this to increase the chances of your website's URL being clicked.
4. Keep your resource box short. Remember, you are not writing another article. Keep it simple and direct to the point. Include your name, your expertise, and your "bait" - or the reason why readers should visit your website.
5. Give your articles compelling teasers. These will be shown, together with the titles of your articles, when an online user searched for your keywords. Tell your potential readers what is your article all about and how they can benefit from reading it.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
Today, I am the number one online article writer on the Internet, tomorrow someone may indeed zoom by me like I am standing still and yet, as some praise me and others attack me, I just laugh. You see, I use to have a disdain for writers, as a doer, because I was doing things and they were writing about it. Now in retirement, I am doing more writing than doing?
Recently, my expert status was challenged in this writing domain, which I have absolutely no care in the world about, but still I ask; who is the expert, the authority and who is to sit in judgment on this issue. Should the writer who sells the most books be considered the expert, after all let the reader decide, there are readers of all reading grade levels and of all interests across the spectrum. Even if I am not the world's best writer does it matter if the readers like what I write? My critics ask tough questions and my challengers state such things as am I qualified to talk about the subject, what are my stats?
Indeed, I am well qualified in the real world of achievement and estimate now some 40 million articles read considering 4.4 million article views here alone and 156,000 ezine publisher pick-ups; 10 eBooks written, One of many co-authors of a book still selling on the shelf since 1999 so that one is a smashing success with an extremely long life, well over 1 million copies sold now: Franchising 101.
One of my eBooks that has well over 1 million plus hits online since 1997: How to Run a Successful Car Wash Fundraiser. Yes a very simple book, yet one which gets a heck of a lot of play. Still, as far as writing is concerned, I do not consider myself a writer. I am very good at many things, but I do not consider writing to be amongst my strong suit. I stand by my resume and will put it up along side anyone's in the World. So, I accept that challenge, no worries.
I think statistics are important too, I think the reader ought to have something to say about value of an article. Writers and Authors often get their hackles up and sometimes get a little persnickety too. That is the nature of such folks, I have come to accept the writers for who they are and no longer consider them lesser of the doers, just different. But I can say this, I would rather read from a doer, who is a writer, than a mere writer who is pretending to be an expert or authority.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
If you are seriously thinking of using articles marketing to drive traffic to your site, pull up your search engine ranking, establish your expertise in your chosen field, and generate more income, you need to uncover these 5 intriguing methods so you can jumpstart your article marketing:
1. Make sure that you only submit original content. Copying somebody else's work in article marketing is a big no-no. This will not only tarnish your credibility online, but you will also be penalized by major search engines.
2. Target human emotions when writing your article. Instead of focusing your efforts on logical reasoning, touch your readers' emotions by pushing their buttons. How? If you are selling diet pills, focus on how weight gain affects the confidence and social life of your readers.
3. Keep your paragraphs shorter. Ideally, you should explain one idea on every paragraph. As a writer, you must be able to explain that idea in 4-5 sentences. You can easily do that by finding the most appropriate words to get your message across and eliminating fillers and fancy words to make your paragraph direct to the point and brief.
4. Provide your readers with useful information. Make sure that the content of your articles contain information that are highly relevant to your readers. If they are facing problems, be sure to offer solution. When you do this, online users will appreciate your writing and you will build a huge following in no time.
5. Make every word count. When you are using fillers and other unnecessary words on your articles, you are wasting your readers' precious time. To make your readers feel that you value their time, strike out words that do not help you in getting your message across.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.