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You've got your new site up and you're ready to get it optimized for search engines. Where should you start? There are plenty of articles and advice on the Internet on how you should go about it and there's a lot of information to absorb. When applying your SEO practices, make sure you avoid the following no no's:

1. Omitting the Title, Description and Keyword Meta tags. I've seen it first hand many times - potential clients contact me interested in a re-design because their site has been up for over a year and they have no traffic or page rank. I check their source code and sure enough, they don't have any tags. If you go to Google Webmaster Help Center, you'll see they encourage you to have title tags.
2. Leaving "Under Construction" on your pages. You want your site to be seen as something that is evolving and continually changing so people will come back? Don't put up "under construction" or "continually under construction". The search engines will ignore you.
3. No Links! This is a must for your website, you need to have them. Link to relevant sites from your site and have some incoming links from relevant sites too.
4. Keyword stuffing. Cramming your pages full of keywords is going to shoot you down in the SERPs. You need to do research on keyword density and keep your pages within those ranges.
5. Hiring a dishonest SEO service. You get what you pay for. If you want to have legitimate results, hire an expert service and expect to pay anywhere from 2-5 k per month. Do your research and make sure to check references by speaking to the former clients personally over the phone. If you hire a service that "guarantees" top placement, you are most likely getting ripped off.
6. Using important text in images. The robots and spiders don't recognize the text in an image. If you have something important you want shown on your page, use text!
7. Dead links. Make sure you check your links frequently. If your links aren't live, guess what? The crawler is leaving your site - dead end.

You can use free services such as SiteReportCard.com to check on your site optimization and find areas that need improvement.

When doing SEO for your site, be honest and provide information to your viewers that is of value and is true to your product or service. If you stick to those guidelines, you'll come along just fine. Remember, it's not a lightning process and it can be done without spending a great deal of cash. Do your research and get started today!

Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186.

The quality of your articles remains to be the backbone of your article marketing campaign. If your articles are well-written, content-rich, and useful, you can be assured that your will reap great success in distributing them to various publishing sites.

Here are the 6 no-brainer secrets to accelerate your article marketing:

1. Improve your writing skills. As the success of your article marketing campaign largely depends on the quality of your articles, it is but a wise move to continuously hone your writing skills. By doing so, you will be able to produce better articles every time you write.

2. Master the art of writing great titles. Your article, no matter how good its content is, will be ignored if its title is lousy or too ordinary. You don't want that to happen, do you? So, learn how to effectively write titles that are powerful, intriguing, and attention-grabbing.

3. Write for your potential readers. Make your content targeted by focusing your writing in solving their pressing issues or teaching them to accomplish some things.

4. Widely distribute your articles. Search the web for article submission sites that are highly visited by online users. These are the best publishing sites where you should submit your articles to. You can also post your articles on your blog or website, or use them as on your email marketing campaign.

5. Produce only original content. Don't bother copying the content of other website as your articles will be rejected by publishing sites for duplicate content. If you are really an expert on your field, you should not have any problem writing articles that meet the needs of your target market.

6. Write an effective resource box. You need to device a mechanism that will effectively move your readers to click on your resource box. One of the widely used techniques is offering readers freebies, vouchers, ebook or free reports.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Are you confident in your article marketing campaign? Many article marketers are not! The reason for this is simple - They write and submit articles only to see little or no results.

If you are one of many who find themselves wondering how the heck they can really get the most out of article marketing then you need to realize a few things.

1. Obtaining hundreds or even thousands of one-way links pointing to your site from low-quality pages will not do you much good. These links do help a little but the fact is the true value of article marketing is of a much greater parallel. What does this mean? It means that mass submission is not as good as it seems. Pick a few of the top article directories, authority Websites in your niche and Ezines. Submit to only these sites and your articles will get much better Search Engine rankings.

2. The most important factor in any article marketing campaign is writing in a way as to spark an interest with the viewers. If your articles are on "rehashed" material most people will move on. Whereas new interesting or even controversial subjects will keep the viewers eyes glued to the screen until they get to your signature box.

3. With the recent implementation of Latent Semantic Indexing (LSI) by Google and possible other SE's, it is very important to write for the future and not the past. In the past an Author could write his or her articles and Website content based around one of two keywords. This is called "keyword density" and it is on it's way out the door. This means you have the chance to get one up on your competition by writing good LSI based articles, as most still write with a keyword density in mind. The main thing to remember with this is that the SE's are looking for pages that were written for humans, not robots.

Of course there are other factors that you need to consider when marketing with articles but if you can follow the above three you will be able to increase traffic, conversions and your income!

For more information on how to Effectively market your Website, Blog or Product with articles visit http://www.articlemarketingdomination.com/ where you'll find my extremely popular article marketing ebook, where I provide the exact blueprint of how I use articles to conquer every niche I touch!

Article marketing requires you to ask the reader to take an action at the end of the article. One of the great things about article marketing is that at the end of every article is a resource box, that when used properly, drives the reader back to your website or blog.

The problem that I see every day with my students, members, and mentees, is that most writers do not know how to create or craft a powerful call to action.

How to create a powerful call to action

One of the principles on the Internet is that you cannot assume, ever, that the reader or visitor knows what to do next. In fact many readers do not know what to do next and therefore do not think.

I'll call to action is simply a request or invitation for the reader to take your most desired action. If you want the reader to download a free information product that your most desired action. If you want the reader to subscribe to a newsletter, then that your most desired action.

The point is simply this - you must invite the reader to take the next step which is your most desired action.

Here is an example of a call to action -

"Would you like free access to two of my Article Writing Templates? You can download them by going to (my url)."

In the above example I have taken the reader by the hand and invited them to take the next action that I desire them to take. That is a gentle yet powerful call to action for your resource box at the end of your articles.

Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy

There are various techniques and strategies when it comes to article marketing. The strategies may take a while before coming into effect but once the wait is over, the results can be very pleasing. There are many people that fail and turn to an article marketing service. Article marketing is similar to advertising so if you have any past experience in any form of internet marketing it should help you, especially if you are involved with website marketing and search engine optimization.

Before you start you need to find the niche of your article that you are marketing. You could try going to article marketing web sites and look for tips or email the webmaster asking for advice. Many internet marketing articles are for small business owners so when you send the email make sure you clearly state that you are an individual or the website owner will want you to pay. I found that some webmasters did not help me much but others were really helpful.

The most important aspect of article marketing is to make sure you have an original article. Without an original article it is pointless because search engines will reject you as duplicate content. With time you will come up with your marketing strategy. There are many different books about strategic article marketing so it may be helpful to pick one up. In conclusion the most important article marketing strategy to begin is to make sure the article you publish is original and not copied somewhere off the internet.

ArticlesInMyInbox is the world's premier electronic article courier express. To utilize this powerfully effective and strategic article marketing service, send an email to admin@dougbarger.com with "article order" in the subject line with a little info. about your business and contact name and email address, for the return of discussing promoting your business through article marketing to generate sales quickly. Thank you.

One of the major factors of Google's algorithm for calculating Page Rank(PR) and top SERPs (search engine result pages) is getting quality inbound links from authority web sites. Although the visible PR (on the Google Search bar) is historical (could be up to 4 months old) it is an indicator of that site's importance in Google's eyes.

PR - Google Page Rank

Google PR uses a scale of 0 to 10 - there is a grey rank for dubious sites! A page rank of 10 is in your dreams! So 0 is the lowest and 10 is the highest. The scale is logarithmic - so getting a ranking of 2 is not twice as hard as getting 1 but significantly higher!!

So your aim is to get inbound links from sites with high PR. Of course, the higher a site's PR the harder it is to get a link. But not always - more about that later!!

Relevancy of Link

The next issue is relevancy! If your site is about Perfumes, there is not much point in getting a link from a site about Washing Machines. If you get those type of inbound links, Google will smell a rat (sorry for the pun). Instead you should be looking for a site which is on the theme of Perfumes. Good PR links from such sites will do your rankings a power of good.

Keyword

And there is more: choice of keyword for the outbound link. You have managed to find a site with good PR on perfumes and they are happy to exchange links. Carefully choose a page which has content about the keyword (or phrase) you wish to promote, and then ask for the anchor text to be the that keyword (phrase). Next - what page should you be linking to on your site? You MUST have a page where the content revolves around the keyword you are promoting - ideally in the title, H1 and text content. So linking to this page makes sense to Google. Google is looking for natural hyperlinks which lead to pages that are on topic! Google will give you brownie points as a result.

One final point make sure the webmaster you are exchanging content links with does not use the "nofollow" attribute on his external links. Links with the "nofollow" link will not pass Google PR to your site.

OK - you have all the information you need to maximise the use of the Google PR 6 link. Of course, the key is finding sites with PR 6 or better who will trade links. So here is the crunch and believe or not the tool to gain top PR links is currently freely available. See the link in the resource box for more information!

Howard Farmer
A to Z Directory - Business Links and Resources
PR 6 Link - how to get a PR 6 Link today.

Yes, your site can rank at the top of the search engines without having to spend a ton of money on AdWords or other paid search results. If you take the time to understand what the search engines are looking for, even to the point of putting yourself in their shoes you can optimize your site to rank at the top of the organic or natural results.

Sound too good to be true? Not at all. Using the techniques outlined below a great many of the sites in the top 10 have done just that.

Step 1 - Determine your Keyword Phrases

You may have heard of keywords but have you heard of keyword phrases? Search users today are narrowing their search results by entering more than a single or couple of words to search. More and more search users are entering in search phrases that contain 3, 4 or more keywords. Yes, you should have your keywords, but what has become more important are the keyword phrases that search users are more likely to enter.

Know your keyword phrases for your product or service. Know what your visitors are going to be looking for beyond a single keyword. The purpose of this exercise to identify the visitor you are looking for, want to attract or who would want your product or service. If you are selling golf shirts then you would want to narrow the search results down in this manner:

Golf
Golf shirts
Nike golf shirts
Nike golf shirts large

If you are selling Nike golf shirts you would probably want to rank well for the last 2 keyword phrases and you wouldn't care how you ranked for the single keyword "Golf". Your site would be mixed in with millions of other sites that had nothing to do with golf shirts.

Remember who you are trying to attract. You want the visitor who is looking to buy a golf shirt. Optimizing your pages to reflect your desires will help in obtaining the results you want.

Step 2 - Use you Keyword Phrase

Each page on your site must be different and unique. Duplicate content is seen as a bad thing by search engines. However, in order to rank well your keyword phrase must meet certain criteria and be displayed in key points on the pages of your site.

The keyword phrase for the specific page you are on should be the first thing in the page title. At the very top of every page on the web there is a page title. The first thing in this page title should be your keyword.

You should also have the keyword phrase as the title for the first section in the body of the page as well as scattered throughout the text. Look for a saturation point of 2% but not more than 3%.

You should also consider having the keyword phrase in the footer of the page. This will give the accurate impression that your total page is devoted to this keyword phrase.

By carefully duplicating this technique without duplication you can create a fully optimized website for your keyword phrase.

Step 3 - Use Google Webmaster Tools to Rank Higher

Google for years has been the leader in search use. More people use their search engine than any other. The relevant results that they give along with the speed in which they display the results catapulted them to the top of the search engine heap years ago. Knowing this it just makes sense to latch onto their coattails and ride along with them.

Google has provided a set of tools for webmasters that helps them better understand your site. Through these tools Google will see your site faster, crawl the pages more often and better understand what type of visitor that you are trying to attract. Embracing these tools will enhance the speed at which your site is ranked.

Google Analytics is a free reporting tool. It contains some incredible data about your site and the visitors you are attracting.
Google Webmaster Tools. After registering and verifying your site you will be able to submit a sitemap for your site. This will help tremendously in assuring that all of your pages are seen by Google.
Google Base. If you are an E-commerce site this is an incredible tool to get your product in front of potential buyers.
Live Product Feed. This is the equivalent product feed for MSN.

Using these tools every time we launch a new site we are able to have our site recognized by Google within a matter of a few days. Using these tools we have our products listed at the top of the search results in a matter of days. Using these tools our sites are crawled on a very regular basis and have obtained top rankings for our keyword phrases in a matter of 2 -3 months.

Jerry D. Wilson has over 25 years of experience applying technology to solve business problems.

Mr. Wilson has assisted in the creation and expansion of several online businesses via the Internet. He has written several articles on the subject of Starting an Online Business and these can be read at http://www.jerrydwilson.com

If you are starting out in search engine optimization, there are a few terms and phrases you will need to understand. Here is a list of the most common words and phrases associated with SEO, and what they mean.

Search engine optimization (SEO) - SEO refers to a number of methods used to help your website achieve a high page ranking on search engine results pages.

Search engines - A search engine is a tool that allows users to search for topics on the internet using keywords. A search will return a list of pages relevant to the keywords entered. The most commonly used search engines are Google, Yahoo and MSN.

Keywords and key phrases - Keywords and key phrases are words or groups of words that sum up the content of your site and focus searches on your site. There are different methods of using keywords within a site's content to boost its popularity among search engines.

Keyword analysis - This is the process of choosing the keywords and key phrases for your website that will help you get the highest search engine page ranking possible. This usually takes some research but there are tools available online that will help you with the process.

Directory - A directory is a website consisting of links to various websites relating to particular or different topics. They are often use to help search engine optimize a website.

Inbound links - When it comes to SEO, inbound links are gold. An inbound link is a link to your website from other sites. As well as driving traffic directly to your website, inbound links will boost your page ranking on the search engines.

Reciprocal links - Reciprocal links are created when the owners of two websites mutually agree to link to each others sites. This is a double edged sword, however, as it may drive traffic away from your site, as well as attracting visitors.

Natural links - These are the best kinds of links. They occur when other websites link to your website without asking anything in return, normally because they like your website or the product that you offer.

Spider - A spider is the software used by search engines that indexes your website's content for inclusion in their databases. Make sure your website is registered with the search engines. A site map will also help a spider do its work.

META tags - These are essential for good SEO. META tags are included at the top of HTML pages and usually include keywords and a description of the website. Well researched keywords will help boost the website's search engine popularity.

These are just some of the more common words and phrases you will come across as you set out on your SEO adventure. However, you will come across many more as you gain knowledge and experience.

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Article marketing is simply a numbers game. The higher your article volume, the higher all your other numbers will be. That's it, thank you and good night.

Really I could stop there and you would have some great and useable information. But there is this little thing about minimum word count, so I'll explain that statement a bit more.

Article marketing is a numbers game

Here is why this statement is so important and powerful. Most people that begin in article writing and article marketing will write one or maybe even a few articles, wait for all the wonderful results that do not come right away, and then claim that article marketing does not work.

Article marketing works. Some people do not work, however.

The bare minimum number of articles on the internet that you need to just begin to see a steady trickle of traffic is 25. Everything after 25 articles increases the trickle.

If you are serious about article marketing, life really begins at 250 articles. If this article is accepted, it will give me 1017 articles on just one article directory. I could not stop the flood of daily traffic if I wanted to, and I sure don't want to.

Here is what I know -

If I want more traffic, I write more articles.

If I want more prospects, I write more articles.

If I want to build my list, I write more articles.

If I want more subscribers, I write more articles.

If I want more customers, I write more articles.

I think you get the point. If you want to raise any of your important numbers, write more great quality articles.

With your permission, I'd like to offer you free access to two of my Article Writing Templates to help you write more great quality articles. You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy and GreatArticleMarketing.com

Keyword Discovery or Keyphrase Research is the initial step in the success of any website. Internet searchers use this step to find what they want. If your website uses such key elements in a proper way, they could lead you to a successful online business. If not, your site needs a serious reconsideration.

Importance of Keyword Research in Web Development

The choice of keywords is so important that experts recommend web developers to consider keyword discovery search as the first step in their works. That is to say, even before choosing a name for your website, you need to know what your keywords will be.

After such a research, web developers can proceed to choose a name for their site. Texts, links, web design, meta data, all tags, comments and whatever in which words play some part will be done afterward based on the initial step.

Which Keywords OR Keyphrases to Choose?

You should do some keyword discovery or keyphrase research to learn what people type while thinking about your information, product or service. Then, get the historical volume of a keyword that is searched and see how competitive it is.

Of course, if a key string of words is searched a lot, it wouldn't mean that it's the best one for you. Actually, the competition for such a term will be way high too.

So, what's the solution? You should choose the most effective one. Divide the popularity of a keyword (the number of searches for it) by its competitiveness (the number of results) and you'll have the Keyword Effectiveness Index (KEI) of that keyword.

The higher the result, the better that string of words will be to choose and use.

How Many Keywords / Keyphrases Do You Need?

When you begin your keyword discovery, you should make a list of words and phrases. The most effective ones, one to three of them, will be your main keywords or keyphrases used at your main page, usually home page. The total number of keywords for your website will depend on the size of your whole site, the content of each individual page, etc.

Generally, the number of key words for each page should be from 3 to 10. However, it's usually recommended not to begin your new page or main page of the new site with more than 3 keyphrases.

Keywords vs Keyphrases?

While searching, if you use a single word, you are searching for general information, product or service which is usually a brand name these days. The longer the string of words in such a cluster, the more specific such a phrase is. Success is in selecting your best keyphrases, not keywords.

An example:

You run a foodstuff recipe website and now want to be found for a particular salad for a special event, Easter. Let's say you use Google for this search. Would you use "salad" as your main keyword? I guess not, because you know that this term could bring you around 40 millions of results. It means a lot of competition.

What about "Easter salad"? it definitely lowers the degree of competition for you as there will be around 1.2 million results. Great difference, isn't it? This, by itself, shows how different it is to add one more word to the search term. To narrow the search, I even recommend to use one more word to the string. It will be "Easter salad recipes".

Maybe the difference in results won't be very different from "Easter salad", but when Internet searchers use this last string of words (a keyphrase), they are more specific about what they need.

Important:
If you write rich content on "salad recipes for Easter" and optimize a webpage for it, you will most probably be seen on the first page of the results.

How to Use Keywords or Keyphrase in Writing?

First things first. Your attitude is the most important thing. Write for your webpage visitors. Give them exactly the information related to the keyphrase you're using. Then, at second stage consider the search engine and their rules.

Obviously, now that you've done key phrase research, you're supposed to make use of the result, in our example, "Easter salad recipes". Use it at your title, body text, meta data, alt tags, etc in a natural way. Again, while doing this, avoid stuffing your page with this key phrase. Keep the keyword frequency, weight, etc in its appropriate proportion.

Don't forget to use some synonymous terms. Google considers synonyms used at the same page by its algorithm. Of course, this doesn't mean that you should sacrifice your keyphrase research by providing a large number of synonymous words or phrases for it. Just consider it a few times.

How to Create Successful Web Pages?

Considering the initial step suggested above to discover the best terms, the right way to create successful web pages could be as follows:

1. Launch a thorough keyword discovery or keyphrase research.

2. Apply web copy writing techniques to create rich content for your pages.

3. Finally, optimize your web page to make sure your discovery or research hasn't been done in vain.

Eventually, you'll have one such a good web page. Do the same for all other pages of your site and you'll see the result overtime.

Rahman Mehraby is mainly focused on Website Assessment as an initial step before taking any SEO Packages. He writes articles to help webmasters gain higher organic search engine placement. Visit his website at: http://www.site-booster.com.