As a marketer, your goal is to reach your prospective customers. You strive to deliver a message that will help make a sale or get a new subscriber. When you submit articles, you achieve those objectives. The process sweeping the internet is called "article marketing".
Article marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web sites they are already visiting. There is no need to waste your time, effort or money marketing to a general, untargeted audience.
Speak directly to a specific audience who is already showing an interest in what you have to offer. Post your articles in the newsletters that your target audience subscribes to. Get your articles published on the websites that they are visiting. Have your words included in the RSS feeds of the most popular sites on the net. Article marketing lets you speak directly to your perfect customer.
Here are eight extraordinarily powerful results of submitting articles to newsletters and content rich websites:
Create More Business
When your articles appear in newsletters and content rich newsletters, a targeted audience reads them. A large percentage of your potential target audience has never heard of your website. You create more business for yourself by providing content that inspires action.
Generate More Traffic
When your readers are inspired to action, the action they take is to visit your website, where you have more opportunities to make offers, collect email addresses, and get sales. The cornerstone of success with internet marketing is get more visitors to show up at your site.
Improve Your Conversions
When more visitors show up at your site, they are already feeling good about you, your approach, and your solution to their problem because they have read your articles. Ken Evoy calls these visitors "pre-sold" and says that compared to "cold visitors", these people are much more likely to join your mailing list, subscribe to your newsletter, or buy from you. And why do these people show up? Because they found your link on popular sites around the net.
Increase Inbound Links
Every time your articles appear on popular sites around the net, they carry a link to your website. When your article is reprinted, you get another link directly to your site from a relevant source. No more begging webmasters for reciprocal links, no more monitoring web links. You provide content and the popular websites around the net publish more links to your site.
Increase Your Page Rank
Links from popular website sites, especially sites closely aligned with yours, are viewed by Google as "highly relevant". More relevant links result in a Page Rank increase for your site. Your articles give the largest, most popular sites in your industry a reason to link to you. The more relevant links you have, the higher your Page Rank
Get Better Search Listings
According to Google, "Page Rank provides the basis for all of our web search tools." So the bigger your site's Page Rank, the higher your site will appear on search engine results pages. Having your page show up in the top 10 of keyword search results dramatically improves your traffic and increases your site's credibility.
Become a Recognized Expert
Increased credibility is a tremendous factor in converting traffic to sales. When the most popular sites in your industry publish your articles, you become known as an expert in your field. Your website gains both credibility and stature. Customers start coming to you, instead of you chasing them down. The more often your knowledge and expertise is demonstrated to a potential customer, the more they'll trust you, and the more they'll buy from you. Submit articles today and gain that expert status.
Grow Your Affiliate Income
Expert status is one of the prime factors that turn ordinary affiliates into Super Affiliates. As you become a recognized expert, more people believe in (and act on) your recommendations. When they act on your recommendations, your affiliate income soars. It all starts with submitting your first article.
Chris Ellington gives easy to implement marketing strategies to internet marketers, small business owners and home business entrepreneurs. His Article Marketer site is a favorite of internet marketers around the world.
Some quarters in the Internet community like to believe that it takes around six months for a new website to get indexed on Google, and this might also be the case with other search engines.
But there certainly is a faster way to have your website indexed on Google, it is through link building. In link building, you get in touch with other website owners or webmasters by emailing or calling them, and getting them to link their website to your own.
There are currently three types of links: one-way inbound links or links coming in to your website; reciprocal links or mutual links between your website and the other website; and three way links. Three way links are actually a ploy by webmasters, who own multiple websites, to build up a specific website. With a three-way link, webmasters will link your site to their site. In return, they will ask you to link to the website they are building up.
Link building is the one aspect of SEO that is the most time-consuming. But if you are a website owner, it should be on your to-do list because of the following:
Faster indexing on Google
Aside from marketing your website, one of the most important things you should do is to tell the search engines about your website. Left alone without link building, it will take about six months to get Google's sand box.
With links, Google indexes your website for as short as within 24 hours, especially if the links are coming from old websites with high Page Ranks. Search engines have indexed those websites time and again.
Top ranks On Search Engine Results
In 2006, an SEO contest was held in the Philippines to determine what SEO techniques are very effective in getting a website to the top of search engine results. Guess what technique the winners of the SEO contest used?
If done right and persistently, link building will get you at the top of search engines. Make sure that the anchor text to your website contains your keywords in the anchor text. Anchor text is the text on the other website that hyperlinks to yours.
Generate Traffic
Link building is also a great way to drive traffic to your site. Since your link partners have their own set of visitors, you increase your chances of those visitors finding you if your sites are linked.
Prospects for Useful Partnerships
Your link building efforts will ultimately lead you to other sites that are strategic to your website and your business. Chances are your link building prospects are also linking to your direct competitors.
Don't overdo link building though. Google once applied a dampening filter when it found out that the average content-rich website took one year to link with 100 other relevant links, but found a similar website that had 200 to 300 per month. This is because the overdone link building efforts were seen as efforts to manipulate Google's results. SEO experts believe this is what happened to the websites that disappeared from the search engine's index altogether.
Dolphin Promotions are a leading Web Design and Search Engine Optimisation (SEO) company based in Blackpool UK
In today's competitive business market, having a real edge over all the rest is a must have aspect of increasing sales and driving customers to your website. Article marketing via the web has evolved into one of the most effective sales techniques for the ever-growing technological world of today.
Here's how you can easily use articles that will grab the reader's attention and greatly increase the sales of your affiliate products.
Be Irresistible
You yourself don't actually have to worry so much about being irresistible to potential clients or customers, but your article must be in order to set it apart from all the rest. How can you draw people to your website, entice them so they'll want more information, and also lure them in with the prospect of getting an incredible deal of some sort?
That's where the critical aspect of article marketing comes into play: tossing out the bait and waiting for the results to come reeling in.
Offer Useful Enticements
If you're selling an affiliate product, you know that someone else is, as well, so you're now faced with the task of coming up with an angle that not only offers people something useful to drive them to your website, but something that will also leave them wanting more, inevitably increasing sales.
Here are a few examples of "useful enticements" that will help those reading your article make the important decision of continuing on to visit your site.
- Free Sneak Peeks: Offer free chapters or sneak peeks of the product you're marketing to leave people with a taste of what you're all about, and also wanting to learn more. With so much information at your fingertips, the internet can be a daunting place where one has to be on guard to be sure they're getting what they pay for. A free preview shows people you're reliable, serious, and will be able to give them their money's worth. It also doesn't necessarily have to be some type of article, report, or eBook, but could be anything from free trial software to free DVDs or CDs.
- Offer Free Services: Yes, you read correctly, offer your services for free, to a certain degree, of course. If your product is some type of consulting service, offer to give new customers a free 15-minute session or free consultation via email so they can be comfortable before actually buying. The fear of the unknown is often what keeps people from continuing on and trusting a new product or company they've never heard of before. Also, beware of those perpetual freebie-seekers who have no intention of continuing on with your services, otherwise you'll quickly find yourself not making any real profit.
- Questionnaires and Quizzes: People are naturally curious creatures in general, usually showing a great interesting taking both quizzes and questionnaires to find out more about either themselves or something more specific. Quizzes with yes or no answers are the quickest to complete, and also the easiest to compose. Back up the findings of the quiz results with factual and statistical information that proves you to be an expert that can be trusted.
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Do you want to start making some money with article marketing? Have you thought about putting your writing skills to work for you? Is article marketing really effective? Read on to find out if it is or not.
Article marketing can be effective, if it is done correctly. There are a few different theories on how to do article marketing, and there is a right way and a wrong way. The theories include using search engine optimization to get listed on top search engines, submitting to tons of directories to get large amounts of traffic, and just writing about something you are passionate about and submitting them to a few directories.
These are all good strategies, but to make your article marketing the most effective you need to combine all three of them. You will also want to be writing articles on a regular basis, meaning pretty much every single day.
Article marketing is not something you can just write a few articles and be done. You have to constantly be writing and submitting. Every single day you need to put new articles out there so that you can get more traffic from more sources. The more you write the better chance you have of making money and getting a ton of traffic.
You should take a few of your articles and submit them all over the web. There are thousands of article directories and you should submit all of your articles to the top few, but then take one a week or so and submit it to as many as you can find. This will give you traffic coming from all over the internet. You will get seen more and will end up getting better results.
You will also want to write some articles with search engine optimization and some just to be writing. You never know what you might end up targeting and who might be interested in what you have to say.
Using a variety of article marketing strategies will allow you to cover more areas of the market than you thought you could or than you would with just one method. So cover all your bases and use all the strategies to an extent.
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