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Keywords in the title

Try to include the main keywords in the title. Keywords in title are extremely important so never underestimate this step! Title of every page should be unique, depending on the page topic. Place the title as high as possible in the website source, ideally as the first tag in the "head" section.

Google shows about 60 first letters of the title in SERPs, Yahoo! and MSN a little more. So if you will write longer titles, the main information about the page should be included in the first 60 letters.

If possible, the main keywords should be in the beginning of the title. This will help you to achieve higher prominence. Example: "Web Hosting Company located in Seychelles | Company Name".

Keywords in the description

Meta tag description describes the content of the particular page. It means that every page of your web should have its own unique description. Many webmasters make the mistake that they use only one general description for the entire website. Yes, it can save their time but there are some disadvantages. First, the description probably will not fit good the page content. Keep in mind that content of the description tag is usually used by search engines as a part of website's listing. Your potential visitor will see this listing and if he will not find what is he looking for he will probably visit website of your competitor. Another problem can happen if some of your pages has too little content. There is a big risk that search engines will classify these sites like duplicate. Nobody knows exactly their algorithm but search engines like fresh, unique content and not duplicate sites.

Case study:

Some time ago I started a jokes site. The goal of this site was to be ranked good for the main keyword "jokes" and joke categories names (e.g. blonde jokes). So I used unique titles, description and keyword meta tags for the home page and joke categories. The particular jokes had one general title and description (each site included one joke and most jokes was about 15 - 25 words only). And what happened? When I typed into Google site:mysite.tld, I saw this: "Results 1 - 7 of about 43 from mysite.tld. In order to show you the most relevant results, we have omitted some entries very similar to the 7 already displayed. If you like, you can repeat the search with the omitted results included." So 36 sites was considered duplicate. I probably didn't get "points" for having a lot of unique content. Anyway when I realized this, I changed all titles and descriptions -- I made them all unique. When I tried site:mysite.tld one month later, Google said: "Results 1 - 43 of about 43 from mysite.tld".

Conclusion -- if you make your description tags unique, you provide better information for your visitor and search engines too. They will like you both.

Meta tag description should contain keywords related to particular page. Always include the keywords used in title (the most important keywords) and add some more specific keywords. Google displays about 150 from description characters in its listings, msn and yahoo more (I have seen up to 300 characters in some yahoo listing descriptions). Anyway if you plan from some reason use longer description, always write the most important information in the beginning. It will be useful not only for your potential visitor when he finds your listing in search engine but also for your search engine ranking. You get a few "points" from search engines because you achieve higher prominence of your keywords you are targeting.

Some webmasters confuse meta tag description and keywords. I have seen many websites with description like "Keyword 1, keyword 2, keyword 3 etc.). This is called "keyword stuffing" and you can be sure that search engines don't like it. Here is an example of meta tag description for web hosting site: Web hosting service offering 25,000 MB web space, 400 GB bandwidth, PHP, MySQL and Perl, website builder and free domain name.

In the next part of this article I will show you how to use meta tag keywords, alt tags, how to integrate your keywords to the website content and I will say you something about anchor text.

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The reason for and purpose of Search Engine Optimization is to dramatically increase visitation of potential customers to your website by achieving first page and ultimately a top three page rank in searches using keywords and keyword phrases that define your business and products.

Search Engine Optimization Methodology

There are several approaches to developing a strategy for improving a website for search engine placement. The most common is finding the top site for your keywords and "just doing it better than that site" using a follow the leader methodology. While this approach will give you some insight into the level of SEO the competition has employed it wont necessarily help you get ranked in a higher position without a deep understanding of all the criteria that drive that top position listing. A thorough review of the content below should help you get that understanding and you will see that while examining the top ranked competition may be instructive it wont reduce the hard work you need to do to be a web contender.

We have worked with several of the greatest marketing minds in the world and without exception not one would give a thought to the competition when defining a marketing strategy for the business. In fact if you are focused on the competition and not on differentiating your business and website from the crowd you will never achieve a higher ranking (your content will be seen as redundant and of low value to the search engines) and there is no guarantee that the competition is using the correct keywords for your business in the first place.

Your best plan of action for any SEO effort is to optimize, dramatically expand your content, and focus relevant content on specific keyword phrases that are based on your customers needs. It is this deep dive content with specific customer centric keyword phrase focus that search engines love and your success or failure has nothing to do with what your competition is doing. If you don't know what keywords are relevant to your business or even if you think you do know talk to your customers. Take their language and their challenges as the basis for your keyword research. Then use a comprehensive free tool like Google keyword generator. You will have more truly relevant keywords than you know what to do with. Use them all and start generating content around them.

In search engine optimization there are a handful of things to check first. Then more advanced tactics to implement and finally a host of things to avoid. Here we have provided a comprehensive overview of all the tactics that make up an aggressive SEO strategy for you to use and learn.

#1 Linkability

Can search spiders find and see your content. Dynamic database driven content is a killer for SEO. You want to make sure your text and links are presented to browsers in a static form that can be read by search spiders. Dynamic menu navigation using javascript or DHTML can also be a problem. The way to correct this linking problem is to employ a site map. Link to the site map from a text link on your home page. Search spiders will follow the link to the site map and find all your pages from there.

#2 Page Titles

Each page of your website should focus on the keyword phrases that are search engine relevant to the page content. It is the primary keyword phrase that should be the title for the page. For instance this page is about Search Engine Optimization so the title of this page is Search Engine Optimization. Its that simple. Each page should have unique keyword focused content and the title tag should reflect that primary individual keyword phrase for that page.

#3 Keyword

Content While search engines don't measure keyword density as a criteria for page rank its generally agreed your relative keyword density should be about 3-5% of total page content. You can measure keyword density by dividing the number of keywords by the total word count expressed as a percentage. The more content you have the better. We recommend 500 to 1000 words of relevant content. Ever wonder why Wikipedia is #1 for many searches. Shear volume of targeted content. You may argue that this page about search engine optimization could be broken down into separate pages for better readability. Perhaps but not better for the SEO strategy we are engaged in. This volume of single focus single page content is what I'm talking about. Did I mention that this page is about search engine optimization and search engine optimization strategy? I think you get my point.

#4 Keyword

Headings Your pages should be well segmented and defined by related keyword headings. Headings are expressed in HTML as H1 H2 H3. Search engines love content that is well defined by category and keyword focused on the section content. Note that on this page that the subject Search Engine Optimization is an H1 header while the sub chapters of the page are H2 headers.

#5 META Description Tag

This META tag is of the most importance. It will be used by most search engines as the descriptive text under your search listing. There are instances where these descriptions may be pulled from other directories such as DMOZ however this is less common as the quality of these directories erodes over time and you can actually use META tags to tell the search engines not to use DMOZ (My recommendation). So using a description META tag is very important.

Most websites fail at one or more of these most basic criteria for SEO readiness and fixing them can lead to dramatic improvements to your search engine ranking.

#6 Site Submission

There is so much garbage on the web regarding this almost useless tactic. The top search engines will find you whether or not you submit your site. The search spiders for Google are always looking for new and unique content to add to their index. Provided you have properly implemented all the basics above your pages will be spidered and indexed in a matter of weeks. If you want to be proactive then you can register for a Google AdWords account and access Google webmaster tools. This will allow you to submit an XML site map with all your pages to the index. Updating your XML site map to notify the index of changes to pages is also easy to do using these tools.

#7 Inter Linking

Inter linking is the practice of using keyword targeted phrases within the content as anchor text for links to your other pages. For instance in this discussion of search engine optimization I might describe SEO as subset of search engine marketing and use that phrase as the link to the relevant page. You should create content with one to five interlinks provided you have the pages to support that. You do not want to use several different phrases as links to one single destination page. The idea is to focus each individual page on the primary keyword phrase related to the anchor text.

#8 Back Linking

This refers to one way links to your site from other content relevant sites. Notice I did not say reciprocal links. Link exchanges can work if you are careful not to allow garbage sites into your directory. You must also have actual content on your website meaning that your site can't be just a link farm. These link farm sites are all but dead now. Having one is of no SEO value and linking back to one is likely to damage your SEO effort. Other strategies for acquiring relevant back links range from using online PR to making forum posts and blog entries with links back to keyword relevant pages using those keyword phrases as the anchor text for the link in your posting. Back linking is believed to be one of the most critical factors considered for page rank in the latest search algorithms. If no-one is linking to you from outside your domain you will have a very difficult time getting a first page ranking.

Things to Avoid - they will get you penalized and/or banned from the major search engines.

Overuse and repetition, repetition, repetition of keywords
Focus on keywords unrelated to the content
Colored text that matches the background
Duplicate content on different pages
Use of Cloaking tactics and Fast Redirect scripts
Too many reciprocal links or bad neighborhood links
The use of multiple gateway pages that all link to the same content page.

Some terms you may encounter are Keyword Stuffing, Google Bombing, Link Farming - all of these tactics are bad news and you should stay clear or risk having your domain banned from the major search engines.

SEO-FIRE Internet Marketing provides Internet Marketing Services for all companies seeking a competitive advantage on the Internet.

One of the most important aspects to your website ranking in the search engines is link building. This is an ongoing process, which ensures your sites ranking continues to move up in ranking, instead of sliding down the ladder and ending up on the back pages of the search engine.

Generally, link building is not just used to increase link popularity with search engines. This term also refers to link exchanges, newsletter channels, directory submissions and many more avenues that will help your links build traffic.

The best link building practices to use are those methods that not only provide increased exposure to your website, but also go toward turning your site into one that reflects good design, relevancy and builds a solid reputation. This is all goes toward good SEO, search engine optimization. As you will see, most of these link building techniques can all be used together.

One of the most popular methods used for link building is also very cost effective. Exchanging links with other relevant websites and blogs is practiced by many. This method takes some time, yet because of the network you have created by exchanging with other related sites, you are building a very solid network that will generate target traffic for you and your business opportunity. This practice only relies on your ambition and the time it takes, for you to cultivate other related sites for the link exchange.

A few things to keep in mind when using link exchange methods would be:

1. The link partner should have a related theme to your own website for this reciprocal link. It will do you little good, to exchange a link with a dating site, if your site is a bridal theme site.

2. Find sites to exchange with that are popular. Also, find sites that are search engine friendly. If you find a related site, as your own, that comes up in the search engines with a high ranking, go for it! This could be a gold mine for your site.

3. Links coming from sites should have been in place for a long time. This helps to ensure stability and reliability.

One way link building is another avenue to consider, if you have the resource money for this method. One way link building relies on paying for your links to build for traffic. There are many marketing companies that cater to Internet marketers, providing this service to them, for a fee. It should also be noted, none of these services will guarantee their performance for you. When looking at this method, one should also look at the company's background, in question.

Back link methods are also known as inward links, incoming links, inbound links and a few other nick names. These back links are like gold and the search engines love those that used back linking practices in their websites and blogsites. Google considers back links a major factor when it assigns page ranking to a site.

Link building is a combination of different techniques and methods you need to use on a regular basis to build good traffic. Search engines index sites frequently. Keeping your back links verified and fresh is essential to good SEO. Ensuring your site looks professional, with all of your links exchanges in relevant order is expected.

When you use good sound link building practices you are growing your websites popularity. As you do the necessary steps, you may not notice any large returns on your time invested into your website campaign immediately. Rising in the ranks of search engines and receiving traffic from other sources, takes time and patience on the Internet. Quality, verses quantity using your link building practices will always pay off. Your traffic will be better for it.

There is a wealth of informational resource material online that is free for the taking. Take the time to learn more about great link building practices, and then you can have a plan. Some of the best plans are, using a few of these link building methods together, this is a good resource for link building. Pay attention and learn all you can about SEO, too. Give your site that old, "one-two" punch. By paying close attention to the best ways to optimize your website, you will also naturally be using link building methods.

Chris Young enjoys writing about various topics and anything to do with Internet Marketing. In order to earn money from home he uses several resources to gain the info on how to maximise the profit of his business opportunity you can find out more by visiting the following site http://arpanet-marketingtools.blogspot.com

If you are just starting out looking to make money on the Internet, then this article will save you a lot of time, money, frustration and guesswork.

Here is why:

The key to making money on the Internet quickly and easily, without hassle...is to simply sell something to a market that is in dire need of something.

For example:

I have a relative with really bad asthma. So bad that he sometimes has to be taken to a hospital and put in an oxygen tent so he can breathe.

And let me tell you, he is desperate for something -- anything -- that will relieve his symptoms.

Here's another example:

There are lonely people all over the world desperate for a date or for someone to connect with.

Some of these people would do literally anything to find someone to love and be loved by, and are willing to shell out thousands of dollars on books and resources on the subject.

Another example is people who are about to have a baby.

This is a huge emotional period where people are both scared and excited, and actively looking for answers to hundreds of questions.

Do you see the idea here?

Don't try to sell things to people who are only marginally interested in a subject or are only slightly afflicted by a problem. Go for people who are emotional and even irrational about something -- like health problems, a special hobby (golf, for example, is a very passionate market), or a social problem.

Trust me, if you can find a market of people who have a burning desire or need for something, you almost can't fail if you sell them the right product for that desire or need.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com

'The Money is in the List' is a common saying in the internet marketing field. Profit is almost always guaranteed to anyone, irrespective of what is up for sales, if he/she has a responsive list of subscribers. However, what most people has missed out is that you can actually build such a responsive list, ready to buy whatever you have for sales, just by writing and submitting content rich articles.

By writing articles on any chosen topic, you are actually proving your worth and demonstrating your expertise in the field. You will be seen by people who read your articles as an expert and reliable person in your chosen field. Thus, leveraging your viral marketing effort on such articles, if done right, is bound to be rewarding.

In simple language, all you have to do is right content rich, entertaining and informative articles on your area of expertise or chosen niche, then go ahead and submit your articles to a couple of article repositories i.e. sites that allow free submission of articles.

The catch here is that, with every article you submit you are allowed to append what is called the 'author bio box or resource box' which normally should include a brief description of yourself, your business and a link to your business site.

If you intend to build your list using article submission, all you have to do is make sure that your resource box URL links to your mailing list's landing page where you can get your visitor's name and email address. To make this more effective, you could promise people landing on the page a free report or any other related freebie for submitting their names and email address. Since people landing on the page would have read one or more of your articles, you would be seen as an expert, thus the level of trust is expected to be high.

Write as much articles as you can, if your articles are found worth sharing, ezine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can begin your viral marketing effort today by writing and submitting your articles to trusted article submission sites such as http://www.ezinearticles.com/, http://www.articlemarketer.com/. The more sites you submit your articles to, the better your chances. You might want to consider getting your hands on one of the low cost, but effective auto article submitters like the one at http://www.best-article-submitter.com.

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