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In this article we are going to explore link building and creating both proper one way link building and link exchange campaigns. While the content of your website is one the most important factors in search engine placement and ranking, it is also extremely important that you obtain high quality relevant inbound links over time if you want to retain those high rankings. Getting a new website indexed is not really an issue anymore, but appearing for your keywords in search engine results is a completely different story. Link building campaigns, which are also a part of the indexing process, have to be done in a very specific manor or your website could suffer a penalty and drop out of search results entirely and be placed in what is commonly being classified as the sandbox. Although this sandbox effect has not been completely confirmed by any major search engine, most new websites seem to have a very difficult time appearing in top ten search engine rankings for there chosen keywords in the first 6 months of creation, unless very strict guidelines are adhered to.

There are basically two different types of links, one way links and reciprocal links. There are other more complex link building techniques but the first two are the major types that anyone with a website can get without treading too closely to the out skirts of the sandbox.

Reciprocal linking is basically a link exchange between two websites. Website one places a link to website two, and vice versa, and can consist of a text link or image ad between each website. However in recent months these types of links are being considered less valuable than a one way link by search engines. You might be asking yourself, "Why bother then?", and of course that is a great question that deserves an answer. In the past a reciprocal link was simply counted as a link by search engines no matter what, so what began to happen over time was that totally unrelated websites exchanged links to manipulate search engine results. For example, a website about exotic cars was exchanging links with a website about house painting just to gain a link.

Search engines have evolved to the point that they now realize that a person searching for exotic cars probably doesn't care about house painting, so this type of link exchange is heavily discounted. Search engines want to provide the best possible results in the top ten to there users, and as such a website with a few good relevant inbound links will now out perform a website with many irrelevant links. What this boils down to is a reciprocal link can still serve a purpose towards not only getting qualified traffic to your website but also search engine consideration if the two websites that link together are related in some way. An example of this would be if the exotic car website exchanged links with say an exotic truck website, or the house painting website exchanged with a home renovator website.

Not only will web surfers of both websites probably click on the link exchange, it will be a more qualified lead as they are both in the same type of niche category and search engines will recognize this. The easiest way to obtain this type of link is to visit the Open Directory Project located at http://www.dmoz.org, and type in some keywords related to your own website. The Open Directory Project is considered an authority to search engines so when the results are returned take note of all the categories, sub-categories, as well as websites it considers related to your search term. Then type in these new search terms into any search engine, draft a short and simple e-mail to the Webmaster of each website and request a link exchange. You will not always get a response back, but as stated earlier even a small amount of related reciprocal links are worth the effort for search engine rankings and valuable qualified leads.

One way links are external links from another website that point directly to any web page on your website and without any reciprocal link back. These types of links are more valuable on the whole than reciprocal links, and a quality one way link from a related website is considered a huge vote of confidence towards your website content to search engines. As such your search engine ranking placement will drastically improve as search engines start to consider your website an authority. Sources of one way links are forum signatures, commenting on blogs, web directory listings, and social book marking websites, just to name a few. As stated earlier though, these links have to be obtained in a very specific manner so as to look natural to search engines and obtaining too many one way links to your website all at once will most probably result in a search engine ranking penalty and hurt your link profile.

Now that we have discussed the different type of links and how and where to get them, it is time to build your link building campaigns. In obtaining both types of links you have to choose very carefully how and where your link will appear. As a rule of thumb you should only pay for links on quality websites, and avoid link farms, but if you are unsure which is which, avoid it altogether until you have a little more link building experience, as certain paid links are heavily discounted and can also get you a search engine penalty, and off to the sandbox your website will go. Link farms are basically websites or web pages that contain more than 50 external links on a web page and have little to no actual content on them.

This rule does not include web directories however, as most are legitimate seo-friendly web links contained within neatly organized categories that include a description for each web link, which actually makes up the content required by search engines to be considered legitimate. As there are many web directories that currently accept free one way links, we will now cover exactly how and what to do when submitting your link to them, as well as where to get the best free directory list below.

First you have to obtain the free directory list at info.vilesilencer.com. At the time of this posting they had a list of over 400 verified non-link farm non-reciprocal seo friendly web directories varying in page rank that are downloadable on an excel spreadsheet. Now open up Notepad or WordPad and fill in the details of your website as written below and then save the file.

Title (Anchor Text) - This should be based on your primary, secondary and third set of keywords. It is recommended that you use at least 3 titles and submit to the directories using 60% your primary keywords, 30% your secondary keywords and 10% your third set of keywords. Submitting in this manor should prevent search engines from considering these one way links as link spam and applying a filter. Try not to use unnecessary capitals because directory owners do not like them.

Description (Web Content) - This should be written in the third person with a call to action using your keywords, but not a keyword stuffed sales pitch. It is recommended that you have a least 3 descriptions consisting of 250 to 300 characters and tailored to your above selected titles. Submitting a well written description will not only improve your chances of being accepted to the directory, but will also assist the directory owner by providing him or her with the required web page content.

Keywords - Some web directories accept Meta keyword information so you should make a list that includes 3 to 7 of your most important keywords or keyword phrases.

Visit each of the web directory links provided on the excel spreadsheet and when submitting pick the category that best fits the description of your website and copy and paste the information in the file you saved earlier. It will speed up the submission process and eliminate things like spelling mistakes that are sure to be rejected by the directory owner. As stated earlier your link building campaigns should be done over a period of time as directory submissions are a part of a long term strategy, and getting too many one way links at a time looks like spam to most search engines.

It is highly recommended that you only submit to 5 to 10 directories a day as some have almost immediate acceptance, but most higher page rank directories take longer to get listed because of a back log of submissions. Once you get used to submitting you should find that it takes you no more than 2 minutes for each directory and your link building campaign will be finished with 6 weeks with a total time invested of approximately 15 hours.

If that seems like a little too much time invested on your part or you just want to simplify the whole link building process, we have recently partnered with G-Lock software to distribute a Free Directory Submission Tool that speeds up the process even further. Each directory submission takes less than 15 seconds each, after you set up your link building campaigns, and it follows each of the tips we covered above automatically.

It will also track and report on which directories you have submitted, how many are still pending, and how many have listed you and what anchor text was used for the listing. If you would like more information on this free directory submission tool visit One Way Links to download your free copy or to view a complete tutorial of the free directory submission tool in action, and don't forget to submit your website while you are there, it's a free one way link!

Duane Cooper is co-founder of CFS Studios a Full Internet Marketing Services company which specializes in providing both individual web design, domain name, web hosting, keyword research, link building, article marketing, affiliate support, and web analytics services as well as Complete Website Packages for business and personal websites.

Every affiliate marketer/online marketer knows the power of getting ranked high in Google for a good keyword term. Yet so many fail at getting enough backlinks to help them achieve those hot spots. In this article I'm going to give you a brief overview of how I go about getting TONS of high quality one way backlinks to all my sites.

I use Article Marketing, Video Marketing and Press Releases.

That's all I use and it works like gangbusters.

I write 10 articles each day around my niche topic and I submit it to a article directory such as EzineArticles. Every Thursday and Friday I submit 2 articles to a service called ArticleMarketer.com. I get about 100 backlinks from that alone.

I write one press release Sunday and then on Mondays I use PR.com and I use their paid distribution service of about $40 to blast my press release to all powerful news websites. The backlinks from those sources alone are incredibly powerful.

The other method I use is to create 1 short video each day with Windows Movie Maker. It's a free software. I create a video that explains content. You don't have to create a fancy video. The main goal of these videos will be for backlinks and not traffic. Sure traffic will come, but it's the backlinks that will boost you in the search engines which will lead to constant traffic.

Take that 1 video and submit it to a service called TubeMogul.com. They will submit your 1 video to over 18 video sites. Talk about backlink juice in an instant! So by creating and submitting just 1 short video each day we are talking about 126 backlinks within a week.

So there you have it. My short tutorial for obtaining one way links in the shortest possible time. There are some other methods like social networks, but that is beyond the scope of this article.

I have learned all my expert marketing skills from 2 amazingly talented individuals. I urge you to check out their coaching program. You get free website hosting along with the most amazing training material you can imagine.

Just a note though, they only have limited spots available so you might want to check that out as soon as you can.

--> Learn Affiliate Marketing Secrets

Regards,
Ryan

It is a must for the success of any and every website to generate traffic. If a website or a business has to succeed in the online world, it is a must that it gets lots of traffic. The web traffic is very important. Its importance depends on the fact that if a website gets lots of traffic the chances of making a sale or getting more business increase for sure. Not only getting the traffic is important but it also needs to be quality traffic. Only quality traffic can ensure the increased volume of business. There are many ways which the online marketers use today to generate more traffic. Some of these tricks are more effective than the others.

First of all it is important that you get your website content optimized for the search engines. If the search engines pick you up when some body searches the web for related content, your chances of getting more business and more traffic improve. This ensures that your chances of increase in the volume of business overall will increase. Submitting your website to the search engines is also a very good idea. If you do that you can improve the chances of getting picked up when a surfer performs some kind of search online.

If you want to generate more traffic towards your website, another mean that you can use is placing the links of your website on the appropriate places on the internet. You can do so by reciprocal link building or other wise. Affiliate programs also can come to your help in increasing the traffic towards your website.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

If they did, their search engine would no longer be used by thousands of people online due to spamming. Keep in mind that you don't want to just get listed in Google, you want to be listed on the first page. How many people do you think visit page 2,3 & 4, not many.

The first step to getting listed in Google is to give relevant content on your website. Google want to deliver relevant useful content for their search users, your goal is to help them deliver and they will reward you by listing your website in their database.

You want to update this content on your website quite often, Google has what they call "spiders". The job of these spiders is to go out and search all the pages online to see which pages have relevant freshly updated content for users. If the spiders see that you update your content regularly, they will start to think you are "important" and begin to push you to the top of the search results. I would suggest a portion of your website that has regular updates, maybe an article section or a blog that's attached to your site. This will also help with visitors staying on your site longer and coming back frequently.

Once you begin to implement these strategies, your website will slowly rise to the top of the search engines. You have to keep in mind that it takes time so you would need to be patient while this begins to happen.

I wasted 17 months trying to drive profitable traffic to my website, but you should not do the same. Instead click here to get a copy of my "Quality Traffic Report". In it I will show you my results after testing Content Marketing vs. google pay per click, you can use the results to start driving profitable traffic to your website and also increase your opt-in rate. visit http://www.qualitytrafficbuilder.com/traffic

Everything you write and place onto the internet creates a link. You are adding information to a website by writing content. That content in that submission company's service creates a link which contains the information pointing to your website. The spiders see this as direct content, as the content is discussing and promoting your website. This is critical to effective and successful search engine optimisation. Hand submit that link to the Google search engine.

Hand submit every link you create to the Google search engine. Then place each of those links on a link building website on the internet. This builds a huge number of back links pointing to all the websites that you are promoting. What you want to do SEO wise is write keyword specific titles, meta tags and content to build links which you hand submit to the Google search engine and then place all those links onto your link building website.

You do not have to build flashy and 'eye appealing' or cosmetic websites. Websites are about producing and showing good information for your readers. They come to your website, to obtain information. Not to join your business because you have a flashy website. This is another important search engine optimisation technique to never forget. Anyhow, the Google search engine spiders do not spider the images. They look for original content and links and not for "flash".

Creating good clean crisp original content is one of the critical keys to SEO effectiveness and success. The other critical factors are linking and creating back links. Join any one of the many link building systems on the internet for free to store your links as you create them. Hand submit the url of this link building website to Google every day as well.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

Its no secret that putting up a company requires capital. We all have heard that it takes money to make money. But now with the versatility that the internet offers, there are many ways to help optimize the potential of your site or business in generating traffic with money or without money in some cases.

There are many ways to jumpstart your traffic flow. Many of you dont have the resources to generate more traffic for your sites but the best part is you dont have to spend a penny. All you need is the right attitude, lots of eagerness, the drive, and perseverance to work hard and research to generate a massive traffic flow to your web site.

While your chances of increasing traffic flow to your site are greater when you pay for your advertisements, it is also possible to generate traffic flow without any out of pocket expenses using the resources exposed here.

Take advantage of online forums and communities. The biggest advantage to utilizing this type of resource is that it allows you to target the particular demographic market youre interested in. You can discuss topics that cover the niche youre promoting. Online communities and forums also allow you to build a reputation for your company or web site. These settings permit you to show your range of expertise in the niche/subject matter, which in turn lends itself to building trust among the people in these communities and forums.

Make use of newsletters. Provide people with a catalog of your products and articles. If you make it interesting and/or entertaining, more people will sign up for your newsletter and recommend it to other people. The more people signing up for your newsletter, the greater the traffic flow to your site.

Trade links with other sites. Known as reciprocal linking, you and the other webmaster agree to exchange links, which is very beneficial to both parties. Mutual link exchanges not only potentially increases traffic flow but, page rank as well. For every visitor that goes to the other site, they could also click on your sites link. This works well when both sites represent the same niche.

Write articles that could pique the attention of people who share an interest in your affiliate program, niche, or product. Try writing articles that provide good tips to other netpreneurs. Writing articles that provide good service and knowledge to other people will also provide the necessary mileage for your sites traffic flow. Many sites offer free article submission and posting. When people find interest in your articles, theres a very good chance they will track the origin of the article. Include a link or resource box of your site or company with the article and the chances are great that they will go to your site; this has worked wonders for me.

Write good content for your site. Many search engines track the keywords and keyword phrases your site uses. Its not a requirement that your content be written by a professional writer. You can write your own content just insure that your content is informational and/or entertaining. Internet surfers use search engines for one thing, information. Search engines in return use keyword searching to aid their search results. With the right keywords in your articles and web site content, you could get high page rankings and major traffic flow in search engine results without the costs.

Each of these resources will drive more traffic to your site without you spending a single dime of your money. All it takes is a bit of effort and time. Learn all you can about these resources, apply them, and see if you dont soon have a significant increase of traffic to your site too!

Copyright 2006

Looking for effective internet marketing tools that work? Maxine Hough has created the ultimate web site of cutting edge internet marketing tools designed to increase your sites traffic flow and revenue significantly! http://www.the-internet-marketing-tool-site.com

This article can freely be distributed and re-printed as long as the information about the author remains and the links in the author's section remain active and clickable.